Porter Guitars

The Challenge

Porter Guitars was looking for a "build-to-order" checkout process through their online store. This configurator would allow customers to customize every aspect of the guitar, from the fretboard and body wood type to the finish color, hardware, and pickup preference.

The Solution

A custom-designed configurator UI that was simple to use, giving customers quick access to all the options and a fast checkout at the end of the process. Marketing touches included the ability to post their custom build to social channels and email a copy to themselves, which included a link to the saved configuration of their guitar build.

‍